UMG Launches Accelerator Engagement Network

New Accelerator Engagement Network

UNIVERSAL MUSIC GROUP (UMG) has launched the first-of-its-kind accelerator engagement network aimed at promoting the development of innovative music-based start-ups around the world. UMG will work closely with key entrepreneurial programs based in countries around the world to assist in the evaluation and development of music-based start-ups.

UMG anticipates working with as many as 10 programs in the first year of launching the accelerator network. The first accelerators to join the network include AXEL SPRINGER’s Plug and Play, a media-focused accelerator based in BERLIN; LEANSQUARE, a music technology accelerator launched by the LIEGE, BELGIUM-based investment firm; and NYC MEDIALAB, which runs programs for student and faculty entrepreneurs at NEW YORK-area universities who are interested in launching digital media start-ups.

“UMG is launching the ACCELERATOR NETWORK to build on the company’s stellar track-record of supporting entrepreneurs around the world and licensing more than 400 digital services globally," UMG EVP/Digital Strategy MICHAEL NASH said. "By developing a robust network of accelerators, UMG will play a more central role in helping to support the next generation of entrepreneurs who are already hard at work to bring innovative ideas to market that will create exciting new experiences for artists and fans everywhere.”

“UMG has the potential to serve as a strategic bridge between the creative minds working in the epicenter of the entertainment industry and the immensely innovative start-up communities in entrepreneurial centers around the world. From this vantage point, UMG is uniquely positioned to help foster the next wave of innovative digital music start-ups, while also learning from these amazing entrepreneurs about new ways to apply digital technologies in our own businesses to benefit artists and labels.”

« see more Net News