Shmaltz Brewing Teams Up With WEQX/Albany, NY For Independent Ale

Radio & Craft Beer Collaboration In New York’s Capital Region

NORTHSHIRE COMMUNICATIONS Alternative WEQX/MANCHESTER, VT-ALBANY, NY now has its own beer. SHMALTZ BREWING has teamed up with the long standing, independent owned WEQX for the brewing of "Independent Ale." Much like SHMALTZ BREWING, they’ve fought hard to avoid the large corporate ownership that rules much of the country, and they continue to do things their own way.  The EQX/SHMALTZ connection is simple:  A love of music, respect for the audience, and the enjoyment of an expertly brewed, tasty craft beer.

Celebrating local culture, and livin’ life overflowing with independence, Independent Ale is described as a light, crushable ale with a hint of wheat in the malt bill and a blast of PACIFIC NORTHWEST hops on the nose.

WEQX afternoon-drive host JASON KELLER said, "EQX and SHMALTZ BREWING, both have the ability to develop, and bring to life, projects pretty quickly. We’ve been doing radio promotions together for a few years, and that’s really the spirit of this new Ale; the genuine love of connecting with our audiences, and the desire to create something memorable.

Independent Ale is now available on draft at select bars and venues, and on shelves in 6-packs all across the CAPITAL REGION.

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