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'The Fatherly Podcast' Makes Its Debut Via iHeartRadio
October 24, 2017 at 7:36 AM (PT)
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As announced in SEPTEMBER (NET NEWS 9/7), iHEARTMEDIA has partnered with parenting website FATHERLY for a new podcast, "THE FATHERLY PODCAST," hosted by JOSHUA DAVID STEIN. The show will post weekly via iHEARTRADIO and through APPLE PODCASTS and GOOGLE PLAY MUSIC, and will feature advice from Science Editor JOSH KRISCH and interviews with guests like "THIS IS US" co-star STERLING K. BROWN, documentarian KEN BURNS, and ABC "GOOD MORNING AMERICA" co-host and former NEW YORK GIANTS star MICHAEL STRAHAN.
“Our goal is to create a podcast that makes fathers feel more empowered,” said FATHERLY Editor-in-Chief ANDREW BURMON. “It’s in JOSHUA’s nature to ask substantive, probing questions and to be forthcoming and honest about his own experiences. This is about bringing private sentiment into the public square and we do that well.”
“FATHERLY has built a strong community of readers and marketing partners alike. Through THE FATHERLY PODCAST, we’re creating a new platform where we can offer both engaging content for our audience and new cross-platform opportunities for marketing partners looking to immerse themselves into deeply meaningful conversations among parents,” said FATHERLY CEO MIKE ROTHMAN. “By partnering with iHEARTMEDIA, we’re reaching a massive national audience of dads and moms that map neatly to our audience. THE FATHERLY PODCAST represents the first step in our audio strategy and we’re fired up about the potential for the platform.”
“FATHERLY has done a tremendous job building their brand and creating great content that we know iHEARTRADIO listeners will enjoy,” said iHEARTMEDIA SVP of Podcasting CHRIS PETERSON. “We are excited to help FATHERLY bring their audio strategy to life with the launch of ‘THE FATHERLY PODCAST’ on iHEARTRADIO. As a new dad myself, it's a thrill to share their meaningful content with the podcast world and to bring further awareness to Fatherly across our millions of listeners.”