Management Merger: Friends At Work And This Fiction Create 'Friends Of Friends' Program

Seth Allen, Ty Stiklorius

Artist management firm FRIENDS AT WORK, founded by music-industry veteran TY STIKLORIUS, and THIS FICTION, led by manager SETH KALLEN, have launched a strategic alliance as part of the FRIENDS OF FRIENDS program. The innovative partnership allows  KALLEN and his team to leverage the FRIENDS AT WORK artist services platform and to share resources on both coasts and beyond.

“We’re excited to launch the FRIENDS OF FRIENDS program and we welcome SETH and the incredible team of THIS FICTION as inaugural strategic partners,” STIKLORIUS said. “FRIENDS OF FRIENDS is rooted in the idea of building deep partnerships with like-minded artists, entrepreneurs and executives. The model allows these individuals maintains their independence, while also allowing them to align with FRIENDS AT WORK and tap into our broad support capabilities and innovative team. THIS FICTION and their artists embody our vision for FRIENDS OF FRIENDS.”

“FRIENDS OF FRIENDS is a game-changing opportunity for us as music managers,” KALLEN said. “Our partnership will provide resources and capabilities to elevate THIS FICTION and our artists to a new level. I’m honored to align with FRIENDS AT WORK, as their services and support will undoubtedly become indispensable to X AMBASSADORS and all of our clients. For us, this partnership was also not just about bulking up the services we can offer, but a way to expand our network and include some of the brightest people in the entertainment industry. Not to mention, as human beings, Ty and her team align perfectly with our values and how we do business.”

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