WITHIN and Universal Music Group Partner To Bring Immersive Experiences To Music Fans

New Deal With WITHIN

VR/AR entertainment and technology company WITHIN and UNIVERSAL MUSIC GROUP have entered into a new strategic alliance to create and develop augmented reality and virtual reality music experiences featuring artists from UMG’s roster. The two companies will work together to create multiple "immersive experiences" that will be distributed on WITHIN’s app.

“Music is one of the most uniquely transformative mediums of human expression; combining it with immersive AR and VR experiences creates a new artform exponentially more powerful than the sum of its parts,” said WITHIN Co-Founder/CEO CHRIS MILK. “This partnership allows us the incredible opportunity to work with top artists at UMG to create ever more meaningful and expressive immersive music experiences.” 

“We are huge admirers of CHRIS’s innovative and creative work in music and VR, as well as the premium experiences WITHIN offers to music fans,” said UMG EVP MICHELE ANTHONY. “Working with our labels and artists, UMG has produced numerous VR experiences and this agreement will help evolve our strategy. Together, UMG and WITHIN will push the boundaries of how audiences experience music and create new ways for artists to forge deeper connections with their fans."

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