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WKIM/Memphis Christens 'Christmas 98.9'
October 31, 2017 at 12:59 PM (PT)
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CUMULUS MEDIA Urban AC WKIM (98.9 THE VIBE)/MEMPHIS has flipped to all-holiday programming as CHRISTMAS 98.9, kicking off with ELVIS’ “Blue CHRISTMAS.”
CUMULUS MEDIA-MEMPHIS VP/Market Manager MORGAN BOHANNON said: "We are really excited to offer a new and unique listening experience for the hundreds of thousands of people that enjoy non-stop CHRISTMAS music. "CHRISTMAS 98.9" offers the RIVER CITY an exciting choice as soon as you cross the bridge.”