This Week's Merge: Texting On The Toilet Is The New Face-To-Face

Lori Lewis

CUMULUS and WESTWOOD ONE VP/Social and MERGE author LORI LEWIS writes, "While the latest study commissioned by LIVEPERSON over Millennials’ preferred methods of communication is unsurprising, it should serve as a reminder for brand building.

"If you're the kind of brand that prefers face to face (or even phone) interaction – you'll want to pivot quickly. These numbers grow every year.

"In the most recent study - nearly three-quarters of respondents said they were more likely to communicate via text or social media—rather than in person.

"As eMARKETER writes, '[This] stems from people's obsessions with their devices.'

"And it makes sense. We're addicted to them."

Read more about "Texting On The Toilet Is The New Face-To-Face " in MERGE which is designed and written to help assist the radio and record industry in the social and digital space.

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