Radha Subramanyam Exits iHeartMedia For EVP/Chief Research And Analytics Officer Slot At CBS Corp.

Subramanyam

iHEARTMEDIA Pres./Research, Insights and Data Analytics RADHA SUBRAMANYAM has exited to join CBS CORPORATION as EVP/Chief Research And Analytics Officer, beginning NOVEMBER 6th. SUBRAMANYAM, who worked at YAHOO!, MTV NETWORKS, and NIELSEN before her stint at iHEARTMEDIA, will report to CBS CORPORATION Chief Research Officer and CBS VISION Pres. DAVID POLTRACK and will also work closely with Chairman/CEO LESLIE MOONVES.

"Accurate measurement of our entire audience, regardless of platform, is absolutely essential to our business, and we are very pleased to have RADHA on board to accelerate our path toward that goal," said MOONVES. "The combination of DAVID and RADHA arms us with two of the best and brightest minds in the research field and is a very exciting development both now and for the future."

"RADHA is one of the foremost research and analytics professionals in the media/advertising business and has been a valued ally in documenting the extraordinary value of broadcast advertising across radio, television and their digital extensions to advertisers," said POLTRACK. "I am delighted she has decided to join us to lead our Network television research team as we deploy an expanded array of new research and analytical tools to provide our clients with resources to plan, execute and measure the returns from their CBS campaigns. Given her extensive experience in audience research, RADHA will also enhance our consumer-based efforts in program, promotion and viewer engagement research."

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