Control Room To Distribute Live Programming With UMG Artists

Snoop Ponders UMG/Control Room Deal

Live digital entertainment provider CONTROL ROOM (formerly NETWORK LIVE), which produced and distributed LIVE 8, and UNIVERSAL MUSIC GROUP have signed a deal in which CONTROL ROOM will be able to create and distribute live programming for UMG artists without having to negotiate rights individually for each show. The inaugural performance under the agreement will feature GEFFEN act SNOOP DOGG in SAN FRANCISCO and be available on MSN beginning NOVEMBER 20.

"We are delighted to partner with CONTROL ROOM, whose service is strengthening the connection between artists and fans," said UNIVERSAL MUSIC GROUP's eLABS Pres. LARRY KENSWIL. "UNIVERSAL MUSIC is committed to cultivating online entertainment by offering our consumers even more ways to enjoy the musical experience."

CONTROL ROOM EVP/Music Programming & Production AARON GROSKY said, "This master agreement with UNIVERSAL MUSIC GROUP changes the game. We can now capture and deliver programming without having to clear the rights individually. The flexibility enabled by this agreement allows us to continue to create meaningful connections between artists and fans, faster and with greater flexibility."

CONTROL ROOM CEO KEVIN WALL said, "UNIVERSAL MUSIC GROUP has consistently been a pioneer, advancing the business to find effective and profitable ways to harness the enthusiasm for the digital delivery of music. This precedent-setting agreement moves the entire industry forward, and CONTROL ROOM is thrilled to be blazing the trail with UMG."

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