CHUM-F/Toronto's 51st Annual Christmas Wish Campaign Starts Today

51st Annual

BELL MEDIA Hot AC CHUM-F (104.5 CHUM FM)/TORONTO and sister cable news channel CP24 are launching the 51st annual CP24 CHUM CHRISTMAS WISH campaign TODAY (11/20) with a donation of $25,000 from the RBC FOUNDATION.  The stations are collecting new, unwrapped toys and cash donations at RBC branches in the GTA, at BELL MEDIA's Queen Street West building, and at the CP24 CHUM CHRISTMAS WISH Warehouse in MISSASSAUGA.  Monetary donations can also be made online and via text.

“The CP24 CHUM CHRISTMAS WISH is a remarkable annual tradition that we are deeply honoured to uphold,” said VP of Radio and Local TV DAVE DAIGLE. “This great cause is made possible by the kindness and generosity of Torontonians coming together to support their communities and make CHRISTMAS memorable for families in need.”

“Each and every year, Torontonians brighten the holiday season by bringing Christmas cheer to kids and families across the GTA,” said CTV News VP and CP24 GM JOANNE MCDONALD. “We’re proud to team up with viewers and listeners, as well as our great sponsors, who generously support the CP24 CHUM CHRISTMAS WISH. Their collective contributions demonstrate the true spirit of the season.”

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