NYMRAD Releases Q3 State Of The Market Report

Q3 Report

NEW YORK MARKET RADIO ASSOCIATION (NYMRAD) has released the Third Quarter, 2017 State of the NEW YORK Market Report. The comprehensive analysis of the NY marketplace is designed to help advertisers understand Radio's impact on consumers and its prominent role in the local advertising landscape. The report assesses the NEW YORK area economy, including business drivers, and provides up-to-date consumer research on music consumption, radio usage, and more.

In addition to the NEW YORK market, this quarter's report places a special focus on the holiday season, which is fast approaching and a great opportunity for businesses and advertisers to increase exposure.

"When Radio stations start to play holiday music, it puts consumers in a better mood to shop," says NYMRAD Executive Director DEBBIE BEAGAN. "Radio ads drive consumers to search for brands online and ultimately leads to sales."

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