KKDA (K104)/Dallas Rewards DeDe 'In The Morning' McGuire With Contract Extension

DeDe McGuire

SERVICE BROADCASTING Urban KKDA (K104)/DALLAS has signed AM drive personality DEDE MCGUIRE to a 4-year contract extension.

Dir./Operations/Brand Manager/PD GEORGE 'GEO' COOK said, “She’s been signed to a lucrative four-year contract extension that will further expand the DEDE IN THE MORNING brand on multiple platforms, including national syndication in 2018.  DEDE and her team have carefully developed a funny, entertaining, pop-culture show with cutting-edge content and breakthrough benchmarks, like the “Mad Minute Prank Call,” that makes a real and emotional impact on listeners, fans and followers.

"DEDE’s passion for people, along with her unique and fun, social-first, 'fem-power-ment' approach to content creation, has led to her morning show outperforming its rivals.  Since taking over the lead chair in mornings, DEDE has defeated and/or dominated STEVE HARVEY, THE KIDD KRADDICK SHOW, THE BERT SHOW, TOM JOYNER, and SCOTTY K and BRETT MEGA.  And recently, her sustained ratings and revenue success forced our direct competitor to drop the RICK SMILEY MORNING SHOW in the DALLAS market.  The new King of Morning Radio is actually a phenomenal woman named DEDE MCGUIRE.”

MCGUIRE added, “I am truly grateful to SERVICE BROADCASTING’s Owner HYMEN CHILDS and Director of Operations GEORGE 'GEO' COOK for their partnership, vision and belief in my dreams.  I am also ecstatic to continue moving our company, culture, communities and industry forward. I can’t wait to wake up our loyal DALLAS-FT. WORTH listeners and soon, our new friends in other markets from the SERVICE BROADCASTING content factory, and our new studios in the ARLINGTON Entertainment District.  I am so blessed to do what I love doing while touching the lives of so many people with laughter every day.”

Her co-hosts on the show are LADY JADE and comedian MICHAEL SHAWN; produced by GARY SAUNDERS.  MCGUIRE's resume includes stops in CHICAGO, PHILADELPHIA, and formerly served as co-host with the late, DOUG BANKS on the syndicated DOUG BANKS SHOW.  

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