Because Music Pacts With Caroline International

Deal With Caroline

European indie label BECAUSE MUSIC has signed a multi-year agreement with CAROLINE INTERNATIONAL for marketing, promotion and physical distribution, as well as the opening of BECAUSE MUSIC’s first U.S. office in LOS ANGELES.

Effective JANUARY 1st, 2018, BECAUSE MUSIC will distribute directly to digital platforms across the world via MERLIN, while partnering with CAROLINE INTERNATIONAL for global marketing, promotional support and physical distribution -- except for FRANCE, which starts in 2019.

“This deal is a clear breakthrough; it opens a brand-new type of relationship between the indie community and the main major," BECAUSE MUSIC founder/owner EMMANUEL DE BURETEL said. "I call it a ‘variable geometry deal’ as it combines complete freedom, agility, technology and world marketing coverage while respecting the independence of the artists and labels. More importantly in this new digital world, this partnership enables us to own and control all of our data and our digital pipeline for the first time. I am delighted that LUCIAN and MIKE agreed to combine our respective strengths and invest significant resources to build something very special together. I look forward to working hand in hand with Caroline teams to create new ways of developing and breaking new talents everywhere. It will make BECAUSE artists more independent and better placed to enter the new world of music consumption.”

“I have long admired EMMANUEL’s sharp A&R instincts, his track record of breaking innovative artists and supporting music that moves culture," UMG Chairman/CEO SIR LUCIAN GRAINGE said. "I’m thrilled that CAROLINE INTERNATIONAL will be working closely with EMMANUEL and his talented team at BECAUSE MUSIC to build upon the success they’ve already achieved by developing new creative and commercial opportunities, as well as launching BECAUSE MUSIC’s first U.S. label.”

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