WLIT/Chicago Brings Back The 'Lite FM' Moniker

The Lite's Back On

iHEARTMEDIA AC WLIT (93.9 MYfm)/CHICAGO has dropped the "93.9 My FM" handle after 4 years -- and has gone back to the old “LITE FM.”

ROBERT FEDER reports the station, "unveiled its retro name and new logo at 5p FRIDAY — four weeks into its annual nonstop CHRISTMAS music marathon. Programming will revert to WLIT’s mainstream adult contemporary format DECEMBER 26th. The name change was an acknowledgment that MYfm never really caught on with listeners or advertisers, many of whom still called the station LITE FM anyway. That had been its branding for 24 years until June 2013."

“Based on our extensive research, the iconic brand of 93.9 LITE FM resonates tremendously with Chicagoans,” iHEARTMEDIA/CHICAGO Pres. MATT SCARANO told FEDER. “Hence, we have decided to give CHICAGO back one of its favorite radio brands. We are proud to turn the LITE back on in CHICAGO and re-brand 93.9 with its familiar moniker. After CHRISTMAS music concludes, 93.9 LITE FM will continue to play the best variety from the ’80s, ’90s and now.”

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