Entercom Rolls Out Print Promotion Of Radio

Ad Campaign

ENTERCOM Pres./CEO DAVID FIELD has put the company's money where its mouth is, and begun a large promotion of the radio medium, as promised.

The company has published a “Marketers Guide to Radio” in AD AGE, touting that, “only radio is live, local, personal, with massive scale.” 

Highlights of the piece includes:

• Radio is America's #1 reach medium
• Radio delivers superior ROI
• Radio listenership is growing 
• Radio is #1 in Music discovery 
• People in new cars choose radio over streaming, 13:1

• Adding radio to the mix boosts overall plan performance
• Radio delivers exceptional brand recall
• Radio creates overall campaign awareness lift
• Radio directly impacts purchase decision

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