Sony Music Nashville Adds Jessica Valiyi As Assoc. Dir./Digital Strategy

Jessica Valiyi

SONY MUSIC NASHVILLE (SMN) has added JESSICA VALIYI as Assoc. Dir./Digital Strategy for its label group, effective immediately. Reporting directly to SMN VP/Digital Strategy ED RIVADAVIA, VALIYI will execute progressive digital marketing initiatives for SMN. VALIYI joins from BIG MACHINE LABEL GROUP (BMLG) where she served as Mgr./Digital & eCommerce for the BMLG roster of artists.

"Having worked with JESSICA on a variety of digital and D2C initiatives in recent years, I am extremely excited to welcome such a creative and driven professional to SMN's Digital Strategy team," said RIVADAVIA. "I'm confident that JESSICA's successful track record for executing digital initiatives on behalf of both established and developing artists in a fast-moving label environment will allow her to immediately contribute fresh ideas and perspectives on behalf of our amazing artist roster." Added VALIYI, "I'm thrilled to be joining the SONY MUSIC NASHVILLE family in this next chapter of my career. SMN's commitment and vision in the digital space is unmatched. I can't wait to join ED and the team and provide my expertise to support the label group's incredible roster in this ever-changing digital landscape." Congratulate VALIYI here.

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