This Week's Merge: If 2017 Was An Online Traffic Jam – Imagine What 2018 Will Look Like

Lori Lewis

CUMULUS and WESTWOOD ONE VP/Social and MERGE author LORI LEWIS writes, "Radio listening remains strong; NIELSEN's Comparable Metrics Report reveals radio reaches 93% of the U.S. each week. 

"The audience relies on us at work, at home and in the car. They trust we'll curate the best music, and keep them entertained and informed.

"We also know they have other choices. And those choices are some of today's best time sucks.

"It's a battle for attention.

"And it's only going to get busier."

Read more about "If 2017 Was An Online Traffic Jam – Imagine What 2018 Will Look Like" in MERGE which is designed and written to help assist the radio and record industry in the social and digital space.

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