Multi-Platform Bell Media Campaign Promotes New Star Wars Movie

Coming 12/15

BELL MEDIA is going all in on promoting "STAR WARS: THE LAST JEDI" with a cross-platform campaign in conjunction with WALT DISNEY STUDIOS CANADA.

The campaign includes appearances by BB8 on several CTV and TSN shows (including joining JAY ONRAIT and DAN O'TOOLE on TSN the week of DECEMBER 11th); it launched NOVEMBER 1st and includes radio, television, and a pop-up exhibit in TORONTO, and will continue until Chapter VIII's release on DECEMBER 15th.

"After a successful campaign working with DISNEY for STAR WARS: THE FORCE AWAKENS, we are once again delivering dynamic content and reaching millions of Canadians for STAR WARS: THE LAST JEDI," said BELL MEDIA SVP, English Television and Local Sales PERRY MACDONALD. "We are giving fans an intimate look at the year's biggest film with exclusive TV coverage, in addition unique access to the film's characters at the Pop-Up Exhibit."

"We are thrilled to once again build a truly collaborative and creative partnership with BELL MEDIA. The out-of-this world campaign for STAR WARS: THE LAST JEDI is compelling, innovative, and all-encompassing," said WALT DISNEY STUDIOS MOTION PICTURES CANADA VP of Marketing GREG MASON. "This groundbreaking program will delight STAR WARS fans of all ages and pump up the anticipation for this year's biggest blockbuster release."

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