Scott Borchetta Unveils Trailer For 'The Launch'

Launching January 10th

BIG MACHINE LABEL GROUP Pres. SCOTT BORCHETTA, in conjunction with BELL MEDIA, has revealed the initial trailer for "The Launch," a new six-part international music television series that delivers a behind-the-scenes look at what it takes to make a hit song (NET NEWS 4/20).

BORCHETTA was joined by "The Launch" mentor FERGIE at TORONTO's AIR CANADA CENTRE during the taping of the iHEARTRADIO JINGLE BALL NORTH on SATURDAY, DECEMBER 12th to debut the teaser and announce the inaugural episode and world premiere of "The Launch" on WEDNESDAY, JANUARY 10th. The show will air on CTV. See the full trailer here.

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