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Triton Digital Partners With 365 Digital In South Africa
December 13, 2017 at 5:31 AM (PT)
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TRITON DIGITAL has entered a partnership with 365 DIGITAL to represent TRITON's programmatic audio marketplace a2x in SOUTH AFRICA.
“No other audio technology provider is as committed to leadership and innovation as TRITON DIGITAL, and we are thrilled to partner with them to provide brands, agencies, and publishers throughout the region with the tools, data, and support they need to take advantage of this extraordinarily effective marketing channel,” 365 DIGITAL Commercial Dir. JULIAN JORDAAN said. “With unrivalled yield optimization and a continuous flow of connected DSPs, a2x will enable publishers and advertisers to buy audio programmatically and scale their campaigns across a number of SOUTH AFRICA's premier publishers and content types through a single, transparent exchange."
“We are proud to partner with 365 DIGITAL to fuel programmatic audio in SOUTH AFRICA,” TRITON DIGITAL Managing Dir./Market Development and Strategy BENJAMIN MASSE said. “We look forward to working with them to provide publishers and advertisers throughout SOUTH AFRICA with the tools and support they need to connect with new and engaged audiences in a meaningful way."