Jacobs Media: 'The Good NEW Days Of Radio' Blog Post

Fred Jacobs

JACOBS MEDIA is wrapping up 2017 with a look back on its best JACOBLOGS of the year, which you can read here.

“The Good NEW Days of Radio” was originally posted in OCTOBER, inspired by a post from AUSSIE broadcaster SEAN CRAIG MURPHY. 

SEAN owns the AUSTRALIAN RADIO SCHOOL, and his observations about “the good NEW days of radio” have a relatable ring of truth for radio broadcasters here in the U.S. and Canada.

Below are his seven ways radio is much better now for announcers than it was last century.

1. There’s infinite more ways to demonstrate your creativity

2. Technology makes your job easier and your content superior

3. It’s healthier being a jock this century

4. No more f***ing “Art of War” by SUN TZU

5. There are many more entrance level  jobs

6. It’s easier to be a national or global star

7. You don’t need to have a clichéd ballsy voice to succeed anymore

This is a strong list, and it got us thinking.  From a NORTH AMERICAN perspective, what could we add to this list – core reasons why radio today is a better environment than “back in the day?”  So to keep it going…

8. You can take your fan base with you

9. The Internet – GOOGLE, WIKIPEDIA, and other sources – are prep’s best friends

10. The ability to hear virtually any station in the world

11. You’re always in touch with the audience (and the industry)

12. There are more women on the air

13. Podcasts open up a world of creativity…and expand your persona

14. You can do more than “four and out the door”

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