Marketron Changes Hands; Private Equity Firm Diversis Capital Acquires Company

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MARKETRON has been acquired by DIVERSIS CAPITAL. Previous owner, BLACKROCK CAPITAL, will remain involved with MARKETRON as an investor.

DIVERSIS has named MICHAEL COLLINS as the company’s new CEO, replacing JEFF HALEY. HALEY has led MARKETRON since 2012 and will remain on the Board. COLLINS was formerly CEO of ADELPHIC.

“MARKETRON has been the undisputed leader in our space, delivering the software and services that enable our media clients to grow their businesses,” said COLLINS. “The new investment from Diversis will allow us to rapidly evolve our product offerings and extend our leadership position.”

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