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Spotify Launches New 'Spotlight' Visual Format For Podcasts, News
January 19, 2018 at 6:05 AM (PT)
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SPOTIFY has launched a new format for spoken word content that adds visual elements like pictures, video, and text to podcasts, news, and audiobooks. SPOTLIGHT is debuting with content from BUZZFEED NEWS, CHEDDAR, CROOKED MEDIA, LENNY LETTER, GIMLET MEDIA, GENIUS, THE MINEFIELD GIRL, REFINERY29, and UNINTERRUPTED as well as some of SPOTIFY's own original series.
“We are excited to launch SPOTLIGHT, a new format that merges great storytelling, news, information and opinion with visual elements all delivered in playlist form across a number of content categories,” said Head of Studios and Video COURTNEY WILLIAM HOLT. “Playlists play an important role in the daily lives of our users bringing them closer to the creators they love.”