Standard Media Index: U.S. Ad Market Grows By 3.7% In 2017

2017 Growth Tracked

STANDARD MEDIA INDEX has unveiled updated advertising revenue figures for DECEMBER 2017, Q4 2017, and the full 2017 calendar year. In DECEMBER 2017, the total advertising market was flat. Digital rose +6% in the month compared to DECEMBER 2016.  Social Media and Digital Content sites saw the largest increases at +23% and +12% respectively. Additionally, DECEMBER saw a +16% increase in out-of-home (OOH) with a decline of -9% in Radio.

In Q4, Digital and OOH carried the overall market, each with a +10% increase year-over-year. Radio is up +1.0%. Digital, Search, Content, and Social have all seen double digit growth. TV Network Digital is close behind at +9% growth for Q4 compared to last year. Ad spend on Internet Radio continues to grow, with a +5% increase in Q4 2017 versus Q4 2016.  

With the only exception of TWITTER (-11.8%), all the major social network sites delivered growth in 2017. FACEBOOK (including INSTAGRAM) posted +40.5% growth in U.S. ad revenue within the SMI Pool of agencies, with SNAPCHAT closing the year at +51% growth after tremendous growth in the first two quarters of the year and a marked deceleration in Q3 and Q4.

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