Cox Media Group Joins The 'Trustworthy Accountability Group'

Joins The 'Trustworthy Accountability Group'

COX MEDIA GROUP (CMG) is now a participant in the "TAG Registry by the Trustworthy Accountability Group." TAG is, "a digital industry program created to fight fraudulent traffic and improve transparency in the digital ecosystem." TAG Registered companies have been verified as legitimate participants in the digital advertising industry through a proprietary background check and review process powered by Dun & Bradstreet and approved by TAG. TAG Registration is also the baseline requirement for companies to apply for TAG’s four certification programs around fighting fraudulent traffic, stopping ad-supported piracy, reducing malware, and improving transparency.

“Reliable data, transparency and a brand safe environment are very important to COX MEDIA GROUP”, said CMG VP/CMGdigital JOE WEIR. “We are committed to delivering quality inventory for our advertisers, and our participation in the TAG Registry is a sign of that commitment. The digital ad supply chain is very complex and can be challenging to navigate. The TAG Registry is an important tool for companies to confirm they are doing businesses with legitimate counterparties in the digital advertising space.” 

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