Sony Music Promotes Jenifer Mallory To EVP/International

Jenifer Mallory

JENIFER MALLORY has been promoted to EVP/International for SONY MUSIC ENTERTAINMENT. She will continue to lead the development and execution of international marketing campaigns for artists signed to SONY MUSIC in the U.S., and will remain focused on driving the priorities of U.S. labels internationally, and enhancing the market presence of SONY MUSIC’s U.S. artists in other countries around the world.

Based in NEW YORK, JENIFER oversees an international team based in both NEW YORK and LONDON, focused on project management and promotion, international digital marketing and sales, reporting directly to SME CEO ROB STRINGER and SONY MUSIC's U.S.-based label heads.

Commented STRINGER, “JENIFER has been heavily involved in the global success stories of many artists over recent years, and has built a fantastic international marketing division for the U.S. labels. In addition to these responsibilities, she has also been involved in helping shape our wider global strategy meetings and communication, so this promotion is fully deserved.”

Since 2015, MALLORY has served as SVP/International, playing a leading role in the ongoing development of large-scale, worldwide marketing campaigns for numerous artists, including HARRY STYLES, PINK, CAMILA CABELLO, KHALID and THE CHAINSMOKERS. 

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