Univision New York Names Eric Garcia Dir./Radio Sales

Eric Garcia

UNIVISION COMMUNICATIONS has tapped ERIC GARCIA as Dir./Radio Sales for its NEW YORK properties, including Spanish WXNY (LA X 96.3), Regional Mexican WQBU (QUE BUENA 92.7) and News/Sports WADO (UNIVISION DEPORTES RADIO AM 1280). GARCIA will report to SVP/Local Media Sales ANTONIO ROMAN.  

"We look forward to having ERIC GARCIA join our winning team," ROMAN said. "He is a creative, innovative and a respected industry veteran -- and the kind of sales leader our NEW YORK radio portfolio deserves and needs to propel our sales strategy to new heights. Under his leadership, UNIVISION NEW YORK will look to expand its strategic partnerships with agencies and brands by connecting them to a dynamic HISPANIC audience to help drive growth.”

GARCIA previously served as the VP/GM and radio revenue chief of SPANISH BROADCASTING SYSTEM in NEW YORK, overseeing revenue strategy and operations for all audio, digital, social and entertainment divisions across six markets, 13 radio stations and 40 digital properties while managing a team of over 100 sales executives. 

Before joining SBS, the L.I.U. alum also held sales positions at WPAT, INTEREP RADIO SALES and HADDON HOUSE FOODS. 

« see more Net News