RAB Sets Sessions For NAB Show

Sessions

The RADIO ADVERTISING BUREAU is scheduled to present four sessions at the NAB SHOW in LAS VEGAS APRIL 7th-12th. The sessions will be part of the Business of Broadcast Conference in the North Hall of the LAS VEGAS CONVENTION CENTER.

“With the growth of radio’s multi-platform offerings, the skills set for today’s seller and manager require both a sharp sales acumen and a truly integrated media approach,” said Pres./CEO ERICA FARBER. “These upcoming sessions will instill strategies and concepts for today’s and tomorrow’s radio professional."

The panels include "Radio Engage," strategies on recruiting, effective ads and marketing, digital monetization, and alternative revenue (4/9, 10:30a-noon (PT)); "Small and Medium Market Radio and TV 'Engage' Session" (4/9. 3:20-4:40p); "Radio: From The Streets and The C-Suite," a two-part session with FARBER talking to broadcast company leaders and salespeople (4/10, 10:40a-noon); and "The New Breed of Radio Salespeople" (4/11, 9-10:20a).

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