AnalyticOwl To Integrate With Yamanair Creative Services

Teaming With AnalyticOwl

ANALYTICOWL has announced an industry-first integration with COMPASS MEDIA-owned YAMANAIR CREATIVE services Cash-by-Creative and SPECbyte. YAMANAIR’s services are used by broadcasters in over 400 markets since 2007.

“The integration allows media sales reps to instantly link their YAMANAIR account to their ANALYTICOWL account," ANALYTICOWL founder DAVID BALLINGER said. "Our platform centers around optimizing the advertiser’s creative, so the integration is a no-brainer –- especially given we have many of the same media company clients and therefore many of the same users across multiple markets. In the new data-driven broadcast space one thing hasn’t changed ... the importance of great creative – the integration helps us to optimize the radio seller’s workflow.”

“ANALYTICOWL is the leader in broadcast analytics and attribution technology," YAMANAIR CREATIVE CEO YAMAN COSKUN said. "I am excited to team up with DAVID and his team. This is just Phase One of our integration. We are planning to add more features which will make the integration of our services a match made in audio and video analytics heaven.”

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