The Syndicate Names Graham Rothenberg GM, Promotes Lane, Tremmel

Graham Rothenberg

Entertainment marketing agency THE SYNDICATE, celebrating its 20th anniversary, has named GRAHAM ROTHENBERG GM. He will oversee all strategy for the company's interests in marketing, radio promotion and publicity. 

ROTHENBERG has been with THE SYNDICATE 13 years, starting in radio promotion and working his way up to VP, Marketing & Business Development. He has created, developed, and executed integrated marketing strategies and campaigns for clients including TACO BELL, COMEDY CENTRAL, TRUTV, ADULT SWIM and numerous GRAMMY-winning artists and record labels. He's helmed diverse activations such as PANIC! AT THE DISCO’s crop circle tour announcement, HBO's "Room 104" premiere, TRUTV at NEW YORK COMIC CON, STREET FIGHT SUMMMIT and countless events at SXSW.

Commented ROTHENBERG, "After 13 years with the organization, I’m thrilled and honored to hold the General Manager position. With the support of the partnership and the talents of our amazing staff, I’m extremely excited to lead THE SYDNICATE in our mission to develop and execute innovative marketing, radio, and publicity strategies across all areas of pop culture and beyond."

THE SYNDICATE Partner JON LANDMAN commented, "I always admired GRAHAM's passion for music and dedication to his work as music director at WICB ITHACA COLLEGE. Hiring him upon graduation was one of the smartest moves of my career. He has grown into a leader well-respected by both our clients and staff and always has the best interest of both top of mind. He's been a significant force in moving THE SYNDICATE's business and culture to new levels and we're excited for our 20th year and beyond with GRAHAM leading the charge!"

CHRIS LANE is promoted to VP/Finance. An NYU graduate with a degree in Music Business with a concentration in Entertainment Media and Technology, LANE began working at the NORDLINGER GROUP in 2008 and transitioned to THE SYNDICATE full time in 2013. He was previously Director/Finance.

AMY TREMMEL rises to Senior Director of Marketing, where she has doubled the team and business since joining the company in JULY 2015. 

Added ROTHENBERG, "CHRIS LANE and AMY TREMMEL are invaluable assets to THE SYNDICATE. Their leadership and prowess in the areas of finance and marketing, respectively, are pivotal to the growth and success of the company."

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