This Week's Merge: Embedding Content Of Unknown Origin Is Actually What Could Get You In Trouble

Lori Lewis

OMG this week it's another possible legal hurdle!  CUMULUS and WESTWOOD ONE VP/Social and MERGE author LORI LEWIS writes, "You may have seen the story: 'Federal Judge Rules That Embedded Tweets Can Represent Copyright Infringement'

"The problem with the headline - it makes it sound as if embedding is copyright infringement. Here's what happened. JUSTIN GOLDMAN, working for GETTY IMAGES, snapped a photo of PATRIOTS quarterback TOM BRADY on his SNAPCHAT account.

"Soon thereafter, people began taking the photo off SNAPCHAT and sharing it on TWITTER, a platform GOLDMAN never shared the photo on.

"As the photo went viral, various news publications glommed onto JUSTIN's photo (not knowing the origin of the photo) and embedded tweets with that image in their news stories on their websites, making it appear as if the photo originated with said news organization.

"The content of the embedded tweet is what infringes copyright."

Read more about "Embedding Content Of Unknown Origin Is Actually What Could Get You In Trouble" in MERGE which is designed and written to help assist the radio and record industry in the social and digital space.

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