Triton Digital's a2x Now Integrated With MobPro

Integration

TRITON DIGITAL's a2x programmatic audio ad platform is now integrated into Dutch mobile ad agency MOBPRO's programmatic platform, allowing the latter's users to buy streaming audio as part of their ad buys.

“Nowadays, consumers are all over the place, moving across all sorts of mobile platforms and apps at the speed of light. Our challenge is creating meaningful brand experiences for our advertisers across all of these platforms with content that seamlessly fits the user experience,” said MOBPRO Managing Director DOMINIEK VAN ESSE. “With the integration of TRITON DIGITAL and the a2x marketplace, we’ve further expanded our horizons when it comes to bringing together brands and their audiences on smartphones. Our advertisers were very enthusiastic hearing about the latest audio developments, and look forward to reaching consumers through mobile radio campaigns.”

“The streaming audio industry is burgeoning in THE NETHERLANDS,” said TRITON DIGITAL Managing Director, Market Development and Strategy BENJAMIN MASSE.  “We are proud to have integrated MOBPRO with a2x, and look forward to helping their buyers leverage this growing and powerful medium to extend their reach and increase the efficiency of their omnichannel buys.”

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