Atlantic Records Unveils Podcast Initiative

Podcasts

ATLANTIC RECORDS has released details of its podcast initiative, unveiling its first weekly series and announcing that it is building a podcast-specific studio at label headquarters in NEW YORK.

The first show from ATLANTIC RECORDS PODCASTS, debuting TODAY (2/27), is "WHAT'D I SAY," an interview series with current ATLANTIC artists.  The first season will include talks with JASON MRAZ, WHETHAN, MILCK, LIL SKIES, CHAPPELL ROAN, TRIVIUM, SWEATER BEATS, JOSIE DUNNE, and MOLLY KATE KESTNER.  Among future shows on the network will be "INSIDE THE ALBUM," "RESPECT: WOMEN OF ATLANTIC," and a series looking at ATLANTIC's archives.

In a joint statement, Chairman/CEO CRAIG KALLMAN and Chairman/COO JULIE GREENWALD said, “Music-making is at the heart of our company, and we already have a state-of-the-art recording studio at the center of our offices. We have a constant stream of artists coming through the building, so the next logical step for us was to create an environment where we could spontaneously capture them telling their stories and talking about their music. With our own podcast team and a dedicated podcast studio, we are able to give fans a unique, insider’s view of our artists, our label, and the creative process in action. With (VP) TOM (MULLEN)’s deep musical knowledge and podcast expertise leading the charge, we are generating exciting audio content under our own roof, marked by unprecedented insight and immediacy.”

VP TOM MULLEN, who has hosted the podcast "WASHED UP EMO" for seven years and is spearheading the podcast initiative, said,  “As I discovered doing my own podcasts, they are an incredibly powerful way of feeding fans’ hunger for intimate knowledge of the artists they love, while also connecting them to new voices. The birth of ATLANTIC RECORDS PODCASTS has been a labor of love for many of us at the company, and I’m looking forward to working with our incredible artists and my label teammates to create an outstanding series of shows devoted to ATLANTIC music past, present, and future. I want to thank CRAIG and JULIE for their amazing support of the project and for giving me this opportunity to turn a personal passion into an actual part of my job. It doesn’t get much better than that.”

The initiative was first mentioned in the recent release by podcast creation and audio streaming app ANCHOR, which listed ATLANTIC as a partner in the release of the new Version 3.0 of the app.

Hear the podcasts at www.atlanticpodcasts.com.

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