SBS Appoints Maire Mason To VP/GM Of The New York Market

Maire Mason

SPANISH BROADCASTING SYSTEM taps MAIRE MASON as VP/GM of the New York market, WSKQ (MEGA 97.9FM) and WPAT (AMOR 93.1FM). Most recently, MASON served as VP/GM for CUMULUS/NEW YORK. Previously, she served as Dir./Sales and Marketing for MERLIN MEDIA LLC. From 2009 to 2011 she served as GM of UNIVISION COMMUNICATIONS, as well as the VP/GM of CBS RADIO.

“MAIRE is the consummate ad sales executive and one of the most driven and creative leaders on our Sales team now in NEW YORK. She’s a veteran of the business who comes to the role with passion and deep experience that will elevate how we serve our clients in the area. NEW YORK is a highly competitive market and MAIRE is the kind of Sales leader our team needs to meet the rapidly changing advertising landscape” said SBS COO ALBERT RODRIGUEZ. “Her understanding of our diverse audience will ensure we continue to push barriers while delivering strategic results to make a lasting difference with our clients."

“I am thrilled to become an integral member of SBS/NY, the nation’s leading Spanish-language broadcast stations,” said MASON. “Given the vast success of SBS’s programming lineup, and the impressive progress of the Company on all fronts, this is clearly a wonderful time to be at the nation’s preeminent Spanish-language media company. I look forward to working with SBS’s well-respected staff as well as NEW YORK’s talented management team as we continue to build upon the Network’s success.”

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