UMG Ups Todd Goodwin To SVP/College Lifestyle And Experiential Marketing

Todd Goodwin

UNIVERSAL MUSIC GROUP (UMG) has promoted TODD GOODWIN to SVP/College, Lifestyle and Experiential Marketing, effective immediately. GOODWIN joined UMG in 2015, and has led the UMUSIC EXPERIENCE college team.

“From the content they produce to their role in marketing and identifying new talent, TODD and his UMUSIC EXPERIENCE team have successfully challenged the traditional college marketing paradigm, creating an innovative division that is unmatched in the industry," UMG EVP MICHELE ANTHONY said. "Campuses have always been important in growing an artist’s fan base, whether that’s playing shows or touring college radio stations. To be successful, now as ever before, it’s essential to speak authentically to this important demographic.”

“At UMG, our college program has evolved from a traditional street team to one focused on bringing unique skill sets into our company that better position us to serve our artists, support our labels and, in the process, kick-start the careers of those who will lead our industry in the future," GOODWIN said. "I would like to thank MICHELE ANTHONY for her vision for what we can achieve within this influential space and her continued mentorship and support -- giving us the ability to build best-in-class college, lifestyle and experiential marketing teams prepared to meet the demands of the modern music industry. I’m also incredibly grateful for our amazing labels, the UMUSIC EXPERIENCE management team and rep staff for turning ideas into reality.”

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