Bridge Ratings: New Media Gauntlet Outlines Tech Threats To Radio TSL

Bridge Ratings

BRIDGE RATINGS' latest blog, "New Media Gauntlet: 18-34-Year-Olds" posits the onslaught of new media and technology faced by traditional radio, including streaming, podcasts and smart speakers.

The company has been tracking the impact of digital media on radio partisanship since 1998 and when displayed on a graph, the entire audio consumption landscape is vivid.

In the latest installment of this bi-annual study completed in FEBRUARY, podcasting usage and smart speaker technology have been added to the mix.

All of the digital technologies that have advanced since 2000 have, in combination, affected radio time-spent-listening, but none so effectively as the explosive amalgamation of the three listed above.

Trends in this report reflect current behavior based on BRIDGE RATINGS' latest update of this 18 year project with projections to 2022.

Read it here or at www.bridgeratings.com.

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