Universal Music Group Artists Appear In Bulova Video Campaign

Campaign

A new video campaign for BULOVA watches includes participation from UNIVERSAL MUSIC GROUP artists via the UNIVERSAL MUSIC GROUP AND BRANDS division.

The video series offers stories about emerging artists including CALUM SCOTT, MATT HUNTER, and ZZ WARD, with NILE RODGERS, who is also BULOVA's "History of Firsts" campaign ambassador, appearing as a mentor for the artists.  The artists will also be integrated into BULOVA music activations, including SATURDAY (3/24) at BASELWORLD, where SCOTT will perform acoustically and RODGERS will be on hand for a meet-and-greet.  The series will be posted on BULOVA's website and social media accounts and remain live for the duration of 2018.

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