This Week's Merge: Stay Focused On Doing What's Valuable To Others

Lori Lewis

When you put listeners first, you help create a winning brand! CUMULUS and WESTWOOD ONE VP/Social and MERGE author LORI LEWIS writes, "Regardless of how any social platform tweaks the code dictating how much we’re seen in News Feeds – if you have strong communication tactics in place, social will always serve your brand well.

"For FACEBOOK specifically, back in JANUARY we published steps to take right away to prepare for what is going to be a tightened algorithm for Pages. You can read here.

"Beyond those steps – we also want to build content disciplines around differentiating ourselves from the pack by creating unique, unexpected moments.

"So what does that look like?

"It starts with using social to fully involve people, not our own agenda."

Read more about "Stay Focused On Doing What's Valuable To Others" in MERGE which is designed and written to help assist the radio and record industry in the social and digital space.

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