Early Jacobs Media Techsurvey 2018 Data Nugget -- Which Debuts At Worldwide Radio Summit 2018

Fred Jacobs Charts Radio's New Course

JACOBS MEDIA's TECHSURVEY 2018, which will have its debut at the upcoming WORLDWIDE RADIO SUMMIT 2018 at NOON on THURSDAY, MAY 3rd, consists of more than 64,000 respondents representing well more than 500 radio stations across NORTH AMERICA.

The surveys were completed in JANUARY and FEBRUARY. THE JACOBS MEDIA team has been busily compiling the data and searching for new insights. Here's a sneak peek at one of the key data points from the study: 

Smart speaker penetration is growing at a meteoric rate.

JACOBS MEDIA Pres. FRED JACOBS, who will present TECHSURVEY 2018 at WWRS 2018, commented, "Both AMAZON and GOOGLE reported robust sales over the holidays, and you can see it clearly in our new survey.  Ownership has nearly doubled in just the past year."

This year's JACOBS TECHSURVEY takes an even deeper dive in the smart speaker space.  The study breaks down the AMAZON vs. GOOGLE battle, as well as delivering actionable data for programmers anxious to learn how consumers are using these voice activated devices.

JACOBS concluded, "There is a great deal of data about smart speaker usage in TECHSURVEY 2018 to help radio better deploy its human and financial resources.  We look forward to presenting the top-line findings at the WORLDWIDE RADIO SUMMIT 2018 in HOLLYWOOD MAY 2nd, 3rd, and 4th with the TECHSURVEY 2018 reveal on MAY 3rd at noon. Hope to see you there."

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