WWHX/Bloomington, IL Flips To Top 40/Rhythmic As 'Hot 100'

New Sound, New Look

NEUHOFF MEDIA Top 40 WWHX (HITS 100.7)/BLOOMINGTON, IL has flpped to Top 40/R as HOT 100 THE BEAT OF BLONO. The new sound will focus on providing a a mix of EDM, upbeat rhythmic pop, hip hop and R&B hits.

“HOT 100 is the only station designed specifically for the 18-34 year old audience in BLOOMINGTON-NORMAL. The music, the connection, the interactivity, the engagement and the beat. BLOOMINGTON-NORMAL was ready for HOT 100, we’re thrilled by the reaction, the future has arrived, it’s HOT 100, THE BEAT OF BLONO,” said VP/GM DANIELLE OUTLAW.

VP/Operations MIKE SHAMUS adds, “It became obvious to us there was a music format being underserved in BLOOMINGTON-NORMAL. Rhythmic Top 40 dominates in downloads and streaming services, this is what the listeners were having to go out and find. Now it’s here. HOT 100 is THE BEAT OF BLONO.”

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