'Hey, Alexa... Ask Vipology And Benztown How to Get Listeners To Access Radio Stations On Their Smart Speakers'

Check It Out At The NAB Show

VIPOLOGY will offer radio stations free customized BENZTOWN-produced pre-roll and :30 promotional spots, including an on-air promo for stations designed to activate smart speaker invocations of their station by listeners. The pre-roll and promotional spots may be sold to sponsors by local AEs for additional revenue for stations, and will be automatically updated for stations every six weeks. A new promotional spot will also be included for download via VIPOLOGY’s VS3 Dashboard. 

Last month, VIPOLOGY introduced its smart speaker skills product, VIPOLOGY-Smart Speaker System (‘VS3’) to radio stations as consumer adoption of smart speakers continues to grow at record levels. The product launched across 100 U.S. radio stations, including 24 stations owned and operated by ADAMS RADIO GROUP.

VIPOLOGY CEO CHRIS PEASLEE said, “Smart Speakers are such a big boon for radio to improve TSL and listening in the home. Audio from BENZTOWN is fun and compelling, making it turn-key for stations to get started and sound great with their new VS3 ALEXA skills from VIPOLOGY."

BENZTOWN Pres. DAVE “CHACHI” DENES added, “We’re excited to partner with VIPOLOGY to offer to stations free BENZTOWN-produced pre-roll and 30-second promotional spots to help listeners access stations on their smart speakers. In addition, we will provide stations with updates tied to current events throughout the year, including holidays. The promos will be format specific, and will highlight your station brand. If stations would like to use their own talent, a shell will be included along with the fully produced version. Now is the time to educate listeners on how to call up your station on their smart speakers, and we can help stations do that in a way that is fun and engaging and enhances their programming and brand.”

VIPOLOGY will be demonstrating VS3 (A Top Secret Demo) at the LAS VEGAS NAB SHOW on MONDAY, APRIL 8th and TUESDAY, APRIL 9th in the VIPOLOGY Suite at THE WYNN HOTEL. To register for a 30-minute demo session, radio professionals should click here. 

To listen to samples of BENZTOWN’s pre-roll and promotional spots, click here. 

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