Coleman Insights Wants Radio To 'Trust the Process'

Embiid + Simmons = Ratings

The long-planned success of the PHILADELPHIA 76ers is used by JON COLEMAN in yesterday's TUESDAYS WITH COLEMAN blog as a recipe for radio success. The Chairman/CEO of COLEMAN INSIGHTS believes former 76er GM SAM HINKIE'S phrase, "Trust The Process," applies to radio as well. 

"Building images take time, then the ratings follow," he wrote. "It is, unfortunately, not instant gratification. When you don’t trust the process, you make poor 'in the moment' decisions. Remember what HINKIE said in his first press conference. 'We talk a lot about process, not outcome.' Are you focused on the outcome or the process? When you focus on the outcome, you make the mistake of tying ratings success to specific things too quickly."

Read the entire post here.

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