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Westwood One Podcast Network To Handle Ad Sales, Radio Promo For American Public Media's 'In The Dark' Podcast Season 2
April 16, 2018 at 10:26 AM (PT)
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WESTWOOD ONE PODCAST NETWORK is picking up advertising sales and broadcast radio promotional duties for the second season of AMERICAN PUBLIC MEDIA's "IN THE DARK," the PEABODY Award-winning podcast from APM REPORTS. Following up on the first season's probe of a botched child abduction case in MINNESOTA that was finally cracked 27 years after the fact, the second season looks a a man who has been tried for the same crime six times.
"We’re pleased to be working with WESTWOOD ONE, and were highly attracted to the depth and breadth of their podcast network, the extent of their promotional reach, and their long-term digital vision,” said APM SVP/Chief Business Development Officer TIM ROESLER. “We are committed to reaching new audiences, and we have confidence in WESTWOOD ONE’s ability to introduce our work to even more people."
“We are incredibly impressed with APM’s award-winning and high-quality investigative content, and have no doubt that this collaboration will be a huge success for both companies,” said WESTWOOD ONE Pres. and CUMULUS EVP Corporate Marketing SUZANNE GRIMES. “The WESTWOOD ONE PODCAST NETWORK team cannot wait to expose IN THE DARK’s second season to new listeners and dedicated fans across our extensive broadcast radio, digital, on demand and social platforms.”