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SWMX Rivaling Google's dMarc In Radio Ad World
November 28, 2006 at 12:44 PM (PT)
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An interesting story appeared today (11/28) on STEVE BRYANT's GOOGLE WATCH, picking up on a BEAR STEARNS research note that indicates GOOGLE may be the 800-pound gorilla in the world of search engines, but SOFTWAVE MEDIA EXCHANGE is very dominant over GOOGLE's dMARC division with relationships at over 1,500 radio stations vs. dMARC's roster of over 800 stations. This bears a look. Check it out when you click here.
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