Jacobs Techsurvey 2018 Data Nugget At WWRS 2018 -- SiriusXM Listener Habits

Fred Jacobs Has The Data For A Winning Path

JACOBS MEDIA's TECHSURVEY 2018, which will have its debut at the upcoming WORLDWIDE RADIO SUMMIT 2018 at NOON on THURSDAY, MAY 3rd, consists of more than 64,000 respondents representing well more than 500 radio stations across NORTH AMERICA.

JACOBS MEDIA Pres. FRED JACOBS, who will present TECHSURVEY 2018, sponsored by CAPITOL RECORDS, at WWRS 2018, commented, "For SIRIUSXM subscribers, it's about the music.  More than nine in ten consume music channels, followed distantly by sports and news options."

TECHSURVEY focuses on new media, gadgetry, and platforms, with deep dives this year into smart speakers, podcasts, and satellite radio.

The surveys were completed in JANUARY and FEBRUARY. THE JACOBS MEDIA team has been busily compiling the data and searching for new insights. Here's a sneak peek at one of the key data points from the study: 

Nearly all SIRIUSXM satellite radio subscribers listen to music channels, but more than one-fourth also opt for sports and news programming

JACOBS concluded, "Interestingly, HOWARD STERN is a regular choice for fewer than one in ten satellite radio subscribers, as more opt for music, sports, news, talk, and comedy programming.  Join us for the full presentation at the WORLDWIDE RADIO SUMMIT 2018 in HOLLYWOOD MAY 2, 3, and 4 with the TECHSURVEY 2018 reveal on MAY 3rd at noon. Hope to see you there."

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