Trader Joe's Launches Podcast

Branded

Joining the parade of major advertisers getting into branded content podcasts is TRADER JOE'S, the CALIFORNIA-based national grocery chain.  "INSIDE TRADER JOE'S" is a five-part podcast series looking at how the company does business, including its future and answering the universal questions about why the stores all seem to have minuscule parking lots.

"Providing information to our customers has always been an important part of what we do," said TRADER JOE's spokesperson KENYA FRIEND-DANIEL. "INSIDE TRADER JOE'S has allowed us the air -- literally -- to delve a little deeper into our story and to answer the questions our customers have asked of us, in our own fun and interesting way. It's a good start to a conversation we hope to continue."

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