Cadence13, Nielsen Research Looks At Podcast Fans' Purchasing Habits

Research

Podcast network CADENCE13 and NIELSEN are collaborating on research looking into consumer habits of podcast listeners, and have released results from their initial study in a post by SVP/Digital Strategy and Analytics JAY GREEN.

Among the findings, podcast fans are shown to spend slightly more per household per year on consumer packaged goods ($4,036, as opposed to $3,981 for the average household, with sports podcast fans spending the most); podcast fans are 58% of all women's beauty buyers, 56% of all snack buyers, and 53% of all carbonated beverage buyers; and the podcast audience influences over $12.9 billion in annual snack purchases, outspending the average household by 4.5%.

Read the research here.

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