Entercom Ups Andi Poch To EVP/Integrated Partnerships

Andi Poch

ENTERCOM has promoted SVP/Altitude Group ANDI POCH to EVP/Integrated Partnerships. POCH, who was with CBS RADIO's Altitude Group when ENTERCOM acquired CBS RADIO late last year and is a former SVP/Digital at CBS LOCAL DIGITAL MEDIA and TOWNSQUARE MEDIA, will continue to report to ENTERCOM Chief Revenue Officer BOB PHILIPS. POCH is also a former sales executive at the WNBA, MTV, DOUBLECLICK, MADISON SQUARE GARDEN, and KATZ COMMUNICATIONS.

“We are excited about ANDI’s new role at ENTERCOM,” said PHILIPS. “This is a strategic shift in the way we go to market and an opportunity to leverage our national, multiplatform scale across audio, digital, social, live events, and branded entertainment to offer national advertisers the innovative marketing solutions they need to connect their brands to our loyal and engaged consumer base. The additional scope will provide ANDI the opportunity to expand on the terrific work she has already done for ENTERCOM.” Added POCH, “The vast assets of ENTERCOM provide an incredible canvas for partners. With our top radio stations, our extraordinary live events, award winning creative content options, and our deep talent relationships in music, sports, and pop culture, this role will reinforce ENTERCOM’s ability to provide marketers with truly comprehensive, effective and exciting national, regional, and local strategic integrated solutions.”

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