WFPK/Louisville Partners With Endless Riff

A New Dimension

LOUISVILLE PUBLIC MEDIA Triple A WFPK/LOUISVILLE, KY has announced a partnership with social music VR platform ENDLESS RIFF, becoming the first radio property of its kind in virtual reality.

ENDLESS RIFF, which has streamed over 175+ shows since its launch in 2017, will expand its content offerings to include WFPK’s live in-studio performances, artist interviews, and more, all in a virtualized environment.

This partnership – which will kick off with a Live Lunch performance from multi-platinum alt-rock band AWOLNATION this FRIDAY, JUNE 1st -- will allow music lovers from around the globe to experience WFPK appearances from local and national artists.  It follows ENDLESS RIFF’s ongoing partnership with NEW YORK’s ROCKWOOD MUSIC HALL, as well as live-streams from events like SXSW.

“Partnering with WFPK helps bring the local culture and intimacy of independent radio to an entirely new virtual platform, where music lovers from all over the world can get a taste of LOUISVILLE,” said Endless Riff CEO and Co-Founder MARK IANNARELLI. “I am very proud that LOUISVILLE’s WFPK is the first radio station we are bringing to the masses in VR, and I can’t wait to start jumping into the performances and innovating radio-VR with the team.”

“Our station serves as a reflection of LOUISVILLE’s culture as well as culture from around the world that the people of LOUISVILLE have tuned in to hear for more than 60 years,” said MD KYLE MEREDITH. “We’re so excited for music lovers and VR users from all over the world to connect to that culture and become a part of the WFPK family.”

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