Jacobs Media: The New Media Metric? TSS (Time Spent Sleeping)

Fred Jacobs

In the latest JACOBLOG post, JACOBS MEDIA Pres. FRED JACOBS writes, "Consumers are inundated with media. Every year, new platforms, brands, gadgets, and technologies are introduced at shows like CES. Oftentimes, it doesn’t take long for them to reach the marketplace.

"We’ve seen this in spades in our Techsurvey. Early on, we produced a single Media Usage Pyramid that graphically summarized core media consumption buckets like radio listening, TV viewing, streaming, and social media. Today, that pyramid is doubled in size. And we’ve had to develop a second pyramid – the Brand Pyramid – that now contains well more than a dozen key brands encompassing audio and video streaming, social media, satellite radio, and of course, broadcast radio.

"And amazingly, we see rising consumption numbers for so many platforms.  The green “thumbs up” emojis you see on this year’s Media Usage Pyramid all represent notable increases in usage from just last year."

Read the full post here.

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